is a creative family with homes in both London and New York. We’re a diverse group of talented misfits, working together to make our Mothers proud.
Alice lived, studied and worked in Milan before taking the UK by storm in 2012.
Since arriving in London, her career has ranged from small independent studios like Ideas Factory, Otherway and Neighbour, to large integrated agencies such as Exposure.
She joined the Mother Design family in 2015 and her role sees her create work across a breadth of projects including brand creation, identity, packaging and art direction.
Alice will be happy to discuss any of the following four conversation topics for hours: Food, Scott Pilgrim, dogs and food.
Alizee is a Paris-born designer, currently working in Mother Design’s New York studio. Over the past 2 years she has worked on brands such as Nasty Gal, 76ers, CB2, Westfield and Maison Gérard.
Previous to Mother, she collaborated with agencies and studios including 2×4, Pentagram, Be-Poles, High Tide NYC and Watson & Co., on fashion, art and hospitality branding projects for clients such as Ash, Honor, The Nomad Hotel, Nadia Tarr, The Marlton, Douglas Elliman and Edward J. Minskoff Equities. Prior to that, Freudenthal completed a two-year residency at Fabrica, Benetton’s research centre in design and communication in Treviso, Italy where she was an art director on various projects ranging from the United Nations to Colors Magazine.
The open tabs on Alizée’s computer at any time might include Google Maps to faraway destinations, How to Cycle With No Hands for Dummies and the various histories of gypsy populations in Europe.
Working closely with Dan and Christian, Cat focuses on ensuring Mother Design’s impeccable delivery at every stage of the project cycle, as well as maintaining an open, friendly and collaborative studio environment.
With over 10 years of experience in branding and design, she has worked at an array of respected design consultancies across London, with brands such as Apple, Nike, Bacardi, Design Council, Adidas, and Save The Children.
She has extensive experience in managing a breadth of design development projects, from branding & identity, to packaging and environmental design. She has ultimate responsibility for the smooth running of all London projects, from outlining project scope and timelines to overseeing final production.
Cat is a keen runner, which helps balance out her other love – food! She is currently compiling a ‘Cat can’t Cook(e)’ cookbook.
After five years helping to build our New York group, Christian crossed the pond to partner with Dan to build our London office. He oversees the creative output on all our clients and his breadth of experience ensures that Mother Design’s work is rich, varied and culturally impactful.
Christian champions a holistic design approach that uses design thinking to help brands define their DNA and inspire a consistent and coherent design philosophy that influences everything from strategy to product development to branding and advertising in the online and offline worlds.
During his time at Mother Design he has led a host of projects for ambitious brands, from global giants such as Nike, Target, Google and Coca-Cola, to cultural icons such as Zaha Hadid, New York Fashion Week and The Design Museum.
Given half a chance, Christian will engage in vigorous debate on any number of topics, ranging from the artistic merit of comic books to the merging of man and technology. He also loves to dance.
As an executive assistant at Mother Design, Claude has become all things to all people, so that by all possible means he might save some; this includes Michael Ian Kaye, to whom he provides all logistical oversight and support.
His experience as an animator (Nickelodeon, Cartoon Network), alternative cartoonist*, events coordinator, and party reporter provides him the necessary experience to work with the eccentric characters and big dreamers of Mother Design.
*Voted one of Fleshbot’s Top Toon Pornographers of 2013.
Working alongside his creative partner Christian Cervantes, Dan runs the London office and provides strategic leadership and brand consultancy across all our clients.
Over the last decade he has gained extensive experience across all elements of modern marketing, including research & positioning, branding & identity, product innovation, brand experience, advertising & communications and digital & social media.
Dan has been part of the Mother family for over 7 years. During that time he has led the strategic development of some of the most culturally-significant brands around, including Nike, Coca-Cola, Stella Artois, and Zaha Hadid.
He originally studied Experimental Psychology at Oxford University before taking a slight detour to join the global ad agency McCann. Despite the change of career, his early academic work underpins much of his approach to brand building today.
When he’s not at Mother, he’s mostly Instagramming pictures of his daughter and/or dinner.
Daniel leads strategy for the New York studio and has been a member of the Mother family since 2010. After years spent in emerging markets such as Brazil, South Africa and India conducting design research, cultural usability and innovation studies, he moved onto the world of trend forecasting for brands like Apple, BMW and Samsung, believing strongly in the power of design thinking to help solve any human or business need.
During his time at Mother, Daniel has focused on design, research and creative strategies on brands such as Google, Chevrolet, Black Magic and Microsoft and has lead the strategic repositioning of Calvin Klein, Nasty Gal, Westfield and CB2.
He currently resides in Bed Stuy, Brooklyn, and finds the sounds of NPR’s Car Talk extremely soothing.
Partnering with Michael Ian Kaye, Danielle looks after Mother Design as Managing Director of the New York studio.
At work she prides herself on creating the space for creativity to happen whilst pushing teams to deliver the most impactful work.
Danielle’s background is in brand consulting where she’s led and managed multi-disciplinary teams across a range of projects and industries for the past 7 years. She’s partnered with clients such as Google, Spotify, eBay, Nokia, Target, and several law firms on large brand transformation, innovation and cultural change projects.
Whether in life or at the office, Danielle approaches any problem with an empathetic, strategic and creative touch. A few of her favorite things are animals, thunderstorms and a good quote….
“A lot of people have taste, they’re not daring enough to be creative.” – Bill Cunningham
George has been a part of the ever-growing Mother Design team since 2013. His role focuses on concept driven design and art direction across a range of disciplines, including branding & identity, packaging, environmental, digital and motion design.
During his time at Mother, George has played a key part in pushing brands to communicate effectively and courageously to enhance their cultural relevance. Such clients include; Nike, New York Fashion Week, Plenish, Barbican, Save the Children and Design Museum.
His other past times include getting lost amongst the mountains and endlessly thinking of puns.
Jason works in concert with ECD Michael Ian Kaye to lead Mother Design and ensure a high caliber of strategically-driven creative output in the New York studio.
He believes that good design is the result of solving good problems. Great design is the result of doing it in unexpected and beautiful ways.
Jason joined Mother in 2012, and over the past 15 years has worked with a breadth of influential agencies, studios and artists to create thoughtful and distinctive work for some of the world’s most admired brands and organizations including AIGA, American Express, CB2, General Mills, Microsoft, Nike and Neenah Paper.
He lives in Chelsea with his wife and daughter, where he spends most weekends dividing his time between the galleries and playgrounds.
Michael Ian Kaye is a graphic designer, teacher, creative director, business leader and founder of Mother Design. His work has received every major design award, appeared in numerous publications and is part of the permanent collection of the Cooper Hewitt National Design Museum.
As founder, Michael pushes his keen awareness of design’s role in the broader communication and marketing landscape as both foundation and catalyst for moving brands forward. As a designer, he is driven by bold ideas and meticulous craft. As a creative director he provides clear direction, ambitious vision and cultural insight that drives teams and processes. As a leader he brings together the best thinkers, makers and doers with a common creative vision that positively impacts the brands and businesses it serves.
Michael’s clients have included Target, Tanqueray, Stella Artois, CB2, The New York Times, Kate Spade, Brooks Brothers, Gagosian Galleries, Harper’s Bazaar, Calvin Klein, Motorola, St. Regis, Coca-Cola and Sundance.
He has lectured extensively about design around the globe and has served on many notable design juries. He has taught design for almost 20 years at the School of Visual Arts and takes a great deal of pride in seeing the amazing things his students have accomplished.
Natasha joined Mother Design in 2016 and is responsible for the smooth running of the studio. She works across all of our projects to ensure our work is efficient, effective and enjoyable.
Originally hailing from Canada, she has lived in the UK for 3 years. She started her career in working for brands such as ASOS, Space NK, Paperchase and Laura Ashley, first as a PA and then in the design team.
You’ll find her trying everything life has to offer – from hip-hop dance classes and yoga on paddle boards to vision boarding and life sketching.
Thomas is from the west of France and studied graphic design in Paris for 5 years before moving to London.
He joined Mother Design in 2015 after a varied career working in-house at Apple, Vice and i-D magazine and at respected agencies such as Neighbour and Harrimansteel. He has worked on a breadth of clients including Nike, BBC, PlayStation and Converse.
Thomas is also an illustrator and creator of graphic novels. His latest book is entitled ‘Le Joueur d’Échecs’ and is available at all good book stores.
A native New Yorker with a passion for graphic design and a recent addition to Mother, Veronica uses her experience in branding and creative production to support the leadership team at Mother Design.
Approaching each venture with intimacy and dedication, Veronica establishes a professional but fluid landscape where deadlines are met, client expectations are achieved, and the creative assets are unparalleled.
Veronica received her BA in Communications and Culture Theory at The New School University, where she graduated with honors. Since then she has collaborated with internationally renowned studios, including Pentagram Design and RoAndCo.
In her spare time she makes zines and sings karaoke.
Victoria is a Guatemalan designer, currently working in Mother Design’s New York studio. Over the past 2 years she has worked on brands such as Google, CB2, Good Magazine, Westfield, and Snapbac.
Previous to Mother, she had the opportunity to collaborate with studios including Apartment One, RoAndCo, SidLee, and Character SF where she worked on several fashion, non profit, real estate, and tech projects. Victoria graduated with best portfolio honors from the Academy of Art University in San Francisco, CA. When she’s not at the studio, you can find her working on her newly founded sleepwear line with her sister or building photo sets for her collaborative photo project with her partner.