Capturing the 'maximum vibe' of a bold collaboration.(Read more)
CB2 is a brand that loves mixing, matching and experimenting with ideas and designs for the modern home. As champions of personal expression, the brand strives not only be a modern furniture retailer but one that acts modernly, possessing the credibility to do things differently – including who they make things with.
When CB2 partnered with Lenny Kravitz and his design firm Kravitz Design on a new collection, they turned to us to create the identity and expression of the collaboration. Inspired by 70’s glam rock, the line featured a collection of metallics, sharp edges and bold colours – statement pieces that really made a room pop.
The team embraced Kravitz’s notion of “maximum vibe” in everything that they created, adding a thread of CB2’s sophistication and vibrancy to the collection’s overall visual aesthetic, look and feel. The two brands united behind tearing down the tropes and traditions behind “modern” and creating something entirely new.