Mother Design

favours the brave.work to make their Mothers proud.is a small studio with a big heart.simplifies.has a strong conscience.is fiercely independent.makes progressive brands iconic.makes iconic brands progressive.has an infectious laugh.gets all up in your business.drives growth.loves to dance.believes creativity is always the answer.has a no bullshit policy.understands cultural context.gets their hands dirty.inspires progress.combines creativity and strategy.asks why.likes to see what's under the hood.makes things that matter.listens.cherishes partnerships.tackles big challenges in nimble ways.specialises in not specialising.nurtures.builds bridges not walls.takes design seriously but not itself.combines rigour and enthusiasm.

Mother Design

favours the brave.work to make their Mothers proud.is a small studio with a big heart.simplifies.has a strong conscience.is fiercely independent.makes progressive brands iconic.makes iconic brands progressive.has an infectious laugh.gets all up in your business.drives growth.loves to dance.believes creativity is always the answer.has a no bullshit policy.understands cultural context.gets their hands dirty.inspires progress.combines creativity and strategy.asks why.likes to see what's under the hood.makes things that matter.listens.cherishes partnerships.tackles big challenges in nimble ways.specialises in not specialising.nurtures.builds bridges not walls.takes design seriously but not itself.combines rigour and enthusiasm.
Mother Design

Since graduating from Leeds College of Art in 2016 Alec has produced a pop-up exhibition at The Design Museum, designed a game for The V&A and art directed a show at London Fashion Week. More recently he has led branding projects large and small as part of the team in London.

Outside of work he’s mostly outdoors or making things, sometimes both.

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Mother Design

Originally from New Zealand Andy now calls London home and brings over ten years of digital, design and brand agency experience to Mother Design.

Andy likes to approach his work with a strong blend of EQ and IQ, with people at the heart of all his work. His approach has seen him build strong relationships across a diverse range of sectors and disciplines for brands including, Monocle, Hyundai, UBS, Reckitt and The Adecco Group to name a few.

As a keen runner he loves nothing more than a coffee in that brief moment before sunrise while he’s also developing a love for the culturally impactful world of documentary photography thanks in part to his partner’s photography talents.

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After graduating with a Psychology degree, Anna took her two interests — people and nice looking things — to explore a career in marketing. Gaining experience across all areas, from strategy and comms to print, packaging, digital, social and experiential, she found her passion for brand building and design.

With over 6 years experience leading projects for clients such as Panasonic, Tesco, Johnson & Johnson, World Rugby, AT&T and more, she’s honed her craft at delighting clients and motivating teams.

As part of the project management team in London, Anna helps build incredible client relationships and deliver brilliant brands and design — all with a big smile.

When she’s not showing someone how to use the office coffee machine you’ll find her working on her side-hustle, nail art, or eating at one of her favourite local restaurants in Peckham.

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Annabel has 15 years’ experience within global agencies and much like a brand, has accrued her own beliefs within that time which can be distilled down to 3 words, ‘assume absolutely nothing’.In her role as Client Services Director at Mother Design London, Annabel continues to be obsessive in finding creative ways to uncover human truths and building world class brands delivered with clarity and integrity, whilst ruthlessly protecting the happiness and spirits of the teams she supports.

Having worked in both London, and more recently setting up a global agency in Tel Aviv, Annabel has had the privilege of working cross-cultures and sectors, delivering award winning design and brand related work.

When she isn’t working you might find her drinking coffee or cooking (but mostly eating) Middle Eastern food.

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Ariadna is from Venezuela but has called New York her home for a very long time.
A strategist by trade, she has spent her career in innovation and consulting helping clients figure out how to solve some of their biggest problems. She is most excited when chasing that feeling she gets in her stomach when she knows she’s about to crack some intractable challenge. She’s worked on businesses from Asia to Latam on clients like Coca-Cola, Nissan, IBM and Google to name a few.
She lives with her husband and two kids. When not obsessing about Kubrick or taking ballet class, she is vehemently defending herself from her nearest and dearest who say she has a terrible taste in music.
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Born in Brooklyn and raised in Cleveland, Ohio, Bentzion is perpetually searching for the perfect potato chip. Previously an intern at Mother Design, Bentzion worked at a variety of studios including MoMA, JKR, 2×4, and The Jewish Museum before returning to Mother as a designer. He works with brands to craft authentic, systematic, and visually inspiring identities.

When he isn’t designing, Bentzion loves cooking, reading, and doing the crossword — but not all at the same time.

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Betsy takes what she learned from clamming and applies it to writing: Keep digging for better. The petiter, the sweeter. Use your toes when it’s not your turn with the clam rake.

She attended Wesleyan University and cut her copy teeth under the writers at Mythology (formerly Partners & Spade). After further ad education at SVA and a stint as a market writer for BuzzFeed, she joined Chobani’s first in-house creative team to help execute the company’s 2018 rebrand. She joined Mother Design in November, 2019, just before the world caught fire.

When she’s not at work, you can find her trying to survive the fire.

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Cecilia was born and raised in Buenos Aires, Argentina. With a background in Art History, she moved to the UK in 2013 to pursue her design post-graduate studies and has been based in London ever since. Before joining Mother in 2020, she worked with a huge array of clients in the cultural sector such as the Serpentine Galleries, Whitechapel Gallery, Horniman Museum, Barbican, Google Arts & Culture, Sony Music and Boiler Room. While at Mother Design, she worked on an exciting and varied number of projects, including Facebook Campus, Nuud, Cora and E1.

Cecilia loves typography and finding inspiration in non-graphic design environments. Her favourite projects are those that are inclusive and speak to wide audiences.

Outside of work she is mostly trying to get her cat’s attention.

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Dani’s mom always thought she’d be an Architect. A theory based on her ability to cut straight lines and the hours she’d spend body painting in an unfilled bathtub.

After architecture school, much to her mother’s surprise, Dani’s path meandered into the world of branding. And, for the last 12 years, that path has taken her all over the globe. Melbourne, London, Amsterdam, Pakistan, Athens, and now, New York.

Research-driven and emotionally savvy, Dani works across business, brand and design strategy to give every project the unique treatment it needs in order to achieve both it’s wildest and most practical dreams.

In her spare time you’ll find her doing yoga, watching The Great British Bake Off, writing a smutty screenplay about relationship dynamics, and wrestling with herself about whether it’s the right time (or not) to adopt a doggo.

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Danielle looks after Mother Design as Managing Director of the New York studio.

At work she prides herself on creating the space for creativity to happen whilst pushing teams to deliver the most impactful work.

Danielle’s background is in brand consulting where she’s led and managed multi-disciplinary teams across a range of projects and industries for the past 7 years. She’s partnered with clients such as Google, Spotify, eBay, Nokia, Target, and several law firms on large brand transformation, innovation and cultural change projects.

Whether in life or at the office, Danielle approaches any problem with an empathetic, strategic and creative touch. A few of her favourite things are animals, thunderstorms and a good quote….

“A lot of people have taste, they’re not daring enough to be creative.” – Bill Cunningham

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In 2014, Elliot was mistakenly sent an MFA instead of an MA by the California Institute of the Arts, so he decided to continue working in graphic design. For the past decade, he’s worked as a multidisciplinary designer with a wide range of organizations and individuals, creating powerful, concept-driven work.

He’s led and contributed to collaborative projects with notable artists, cultural institutions, and global companies, including Netflix, the Los Angeles 2028 Olympic and Paralympic Games, MGM Studios, Alex Israel, and Universal Music Group. Sometimes he’s a copywriter, too.

Elliot spends his time in New York and Los Angeles, where he drives a 1982 BMW 320i (black).

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Emily received her BA from Vanderbilt University in Fine Art, Psychology, and German. Prior to joining the Mother Design team, she attended an artist residency in Berlin and worked at an art gallery in New York. She is passionate about connecting people through visual expression.

Outside of work, she continues to pursue her art practice, and is currently preparing for her first solo art exhibition opening in early 2023.

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Emma is a Mother Design strategist. Born in Boston, grown in Philly, landed in New York; a true native of I-95.

A big thinker with a keen eye, a writing habit, and a degree in ‘History & Literature,’ she built a foundation in maslansky’s Language Strategy world before beginning freelance brand strategy work with agencies including KUYA, PG&Co., Chandelier Creative, VCCP, and Brand Bureau.

Outside of building brands with the Mother Design team, she’s ideally spending time by the water.

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Ethan was born in Yorkshire and studied Graphic Design at Edinburgh College of Art, graduating in 2019. After graduating he moved to work at Savvy Studio in Mexico City – working with various clients, from architecture firms to mezcal distilleries.

More recently Ethan has been working on a wide array of projects at Mother Design: developing a brand identity for Ad-Cademy, helping establish Facebook Gaming’s brand system and building the 2022 visual identity for BBC Proms.

Outside of work, Ethan is a keen hockey player and runner and when he isn’t doing that you will find him attempting new recipes in the kitchen.

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Mother Design

Originally from Manchester, George switched her life as a director to join the Mother team in 2018.

As a designer with over 10 years of experience, she believes exciting branding comes from strong concepts and excellent craft mixed with the unexpected.

George has worked with a colourful range of projects from building sound experiences for BBC sounds to developing whole brand systems for Facebook. An accidental jack of all trades, she has experience in directing creative and experiential branding; commissions have included Barbican, Science Museum and Selfridges. This fortuitous path has led her from a HClub British Council Creative Entrepreneur award to a Cannes Silver Lion.

George is also the founder of the umbrella brand Para Para, which recently went through the Design Museum’s Entrepreneurs Hub. On rainy trips out she is usually accompanied by her trusty pooch Stevie Wonder, who is not blind but can play the piano very well.

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With over 15 years’ experience, Harry is known for building concept-driven brands which are dynamic, impactful and emotionally engaging. Succinct thought and attention to detail underpin his work and inform his meticulous approach to problem-solving.

Harry spent several years developing his craft at renowned design studio GBH, before working with specialist branding agencies such as Wolff Olins, and later joining Apple to lead projects across their global markets. He has been awarded by D&AD, Design Week, New York Festivals, One Show Design, and the Brand Impact Awards. Previous clients include Puma, BBC, Royal Mail, Virgin Galactic,
and Philippe Starck.

Away from the studio Harry is an active photographer, practising the disciplines of documentary and street photography. His photographs have been published in the international press, featured in brand campaigns, and commissioned for private collections.

Harry is a food obsessive and is passionate about all aspects of food culture. He’s especially happy when the subject crosses over into art and photography; and at his happiest when enjoying a meal with the people he loves.

Mother Design

Iain was born and raised in South Wales. After graduating with a BA (Hons) in Visual Effects and Motion Graphics, he flew across the pond to Los Angeles and completed an internship at motion design powerhouse, BUCK.

Starting off this professional career creating experimental club visuals and music videos, he now specialises in crafting expressive motion systems for brands. Over the past 10 years he has had the opportunity to work on a wide array of projects from broadcast (BBC, Fox Sports, Eurosport), to streaming (Hulu, All4, Pluto TV) and technology (Headspace, Facebook, IBM).

Away from the keyboard Iain enjoys playing and experimenting with creating electronic music and exploring the latest exhibitions across London.

Mother Design

Justin Fines is a graphic designer with experience in creative direction, illustration and motion, based in NYC since 2004. His work has won several awards, including a Gold Cube and Designism Cube from the ADC, One Show Silver, D&AD Pencil, Type Directors Club Merit Award, has prints in the collection of the V&A Museum in the UK, and has work published widely. Justin is deeply inspired by the study of art and design, and is committed to exploring and refining his practice and process. Justin is also the Design Director of the dance company GREYZONE, which he co-founded with choreographer Lindy Fines in 2012, and a visiting professor at Pratt Institute in Brooklyn.

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After graduating from Chelsea College of Arts with a degree in Graphic Design Communication (with a first class honours she is still very proud of) she began her career in editorial design. Realising her passion lied in the images in the pages of those magazines, she ventured into the world of art direction. Kat has worked both in-house and freelance making work for the likes of H&M, Selfridges, Gucci fragrances, Topshop, 10 magazine and more.

She is passionate about both imagery and graphic design and cultivating relationships with prominent industry players.

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Kathryn is Managing Director of Mother Design London. With over 15 years experience in building brands she believes that brands have the ability to effect how we think, feel, behave and experience the world around us.

Kathryn has worked across a diverse range of sectors and been fortunate enough to work on brands such as Tesco, Diageo, Dr Martens, Facebook, adidas, M&S, Mr Porter, Virgin Media and all-time favourite (for her love of chocolate)…Terrys Chocolate Orange.

When not at work, you’ll find Kathryn in a sandpit with her son (despite a pretty active dislike of sand) or raiding the sweetie cupboard.

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Mother Design

Katya likes thinking about big questions and finding solutions to big problems.

She’s a strategist obsessed with the communicative power of design and the things it does to our brains and hearts. Having worked across tech, CPG, entertainment, and beyond, she’s in love with helping brands of all stripes find their sweet spot in culture and in peoples’ lives.

When she’s not working, you can find her at ballet, deep down a Wikipedia wormhole, or wandering the streets of the city.

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Kirsty leads the creative output of the Mother Design team in London. Joining the team in 2018, Kirsty brings over a decade of design experience and has worked with a multitude of brands; from building award winning retail pop ups for Selfridges, rebranding large complex French lingerie groups, launching digital campaigns for luxury brands like Belstaff to working on new future proof concept brands for global drinks giants.

Kirsty has learnt her craft at some of the world’s leading organisations including The Future Laboratory, Google Creative Lab, Designstudio, Scheybeler+company as well as residing at Benetton’s experiential research laboratory in Italy, Fabrica.

When not at work, Kirsty can generally be found plotting her next travel adventure or figuring out what festivals to go to next, as a Somerset girl she believes nothing will ever be as good as Glastonbury.

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Hailing from Japan, Kozue shifted her freelance life to join the Mother Design family full time in 2020. Before joining Mother Design, she worked at several studios and start up companies in New York including WSDIA, RoandCo studio, the Wing, and Away. Before freelancing she honed her brand design skills as a staff designer at Interbrand NY, where she worked for over three years.

Kozue loves combining traditional graphic design with playful experiments. She is also passionate about illustration, art, fashion, and all forms of visual expression.

When she’s not at work she loves cooking Japanese food and hangs out with her dog, Potato Chip.

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Originally from New Jersey, Lauren moved to New York City to pursue Studio Art and Media Communications. Starting out in magazine publishing, she soon found her passion working in creative. More importantly, discovering her interest in supporting those who create exciting, influential and powerful work. 

Lauren has over 10 years of experience ranging in studio operations, executive assistant work and production, with her main focus in start-ups and independent creative agencies. She’s also had the pleasure of working with Mother New York since 2019 and in 2023, she transitioned to Studio Manager of Mother Design. 

In addition to assisting the executive team, you’ll often find her actively involved in managing and optimizing resources, project managing internal initiatives and collaborating closely with the design team to cultivate and reinforce a cohesive and vibrant team culture.

When not at work, she is usually discovering a new spaghetti dish in the city and chasing after her son, Luca.

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Manya grew up in a small town halfway between New York City and Boston, where she spent many hours looking for four-leaf clovers and was quite successful.

She studied biology in college, but upon realizing that one could pursue a career in design (who knew!), she quickly changed course and subsequently attended design school in Atlanta. Since then, she has moved to New York City where she has worked in a diverse range of environments, gaining experience in a variety of design disciplines. Most recently her focus is on branding and identity systems.

When not working, you can often find her running through Brooklyn, watching a movie in theaters, or attempting to convince her dog to leave the apartment.

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On the simplest of levels, Mark Sloan is a designer. He loves to help brands define their visual language, and believes that effective design can be the difference between an organization’s success and failure.

Mark originally hails from California where he attended Art Center College of Design. After 15 years of working for agencies and studios in Los Angeles, New York and Amsterdam, Mark joined Mother in New York in August 2018 as their new Head of Design.

He has four energetic children under 10, each with Dutch and American citizenship.

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Mother Design

Morgan was born and raised in Chicago, and has managed to not have a Chicago-style hot dog her whole entire life.

Her love for design began with gifs and photo edits, and has led her to working with branding and identity systems after completing her BFA in Graphic Design at the Maryland Institute College of Art (MICA).

When she is not designing, she is sending memes and cat videos to her loved ones.

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Originally from Barcelona, Naomi landed in the UK in 2014 with nothing more than an MA in Psychology and a suitcase full of dreams. She’s been plying her trade in the creative world ever since, garnering a love for the industry and all the bright, inspiring minds she’s met along the way.
Working across projects and design teams, she’s is responsible for the smooth running of the studio, by keeping a watchful eye over the team’s schedule, managing resources, recruiting talent and generally keeping a positive and productive atmosphere.

Outside of Mother Design, she busies herself translating and subtitling university courses from English to her native languages: Spanish and Catalan. But it’s not all work, she also loves a good jog around her local park or a yoga session to align her chakras and keep that energy up.

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Mother Design

Originally from Key West, Florida, Natalie Hawkins is a multi-disciplinary designer, animator and educator with a passion for music and design.

A graduate of Maryland Institute College of Art (MICA), Natalie moved to Brooklyn in 2019 to work at And/Or studio, where she got a wide range of experience designing and animating everything from show packaging and title sequences to explainer films and broadcast spots. She especially loves projects that require an irreverent sense of humor and approach, and has a deep bench of docu series and film graphics under her belt.

When she’s not playing in her band or teaching at College of Creative Studios (CCS) she can be found frolicking with her dog Wilma in Prospect Park, Brooklyn, or creating weird music videos and band fliers for her friends.

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Originally from Sakhalin, Olga joined Mother Design in 2022 as Motion Director. Prior to meeting the amazing team at Mother Design, Olga clocked 10+ years of motion design experience inside NYC’s top studios, such as Sibling Rivalry, Trollbäck+Company, Wolff Olins, 2×4, and And/Or.  In her long career as a freelancer she has worked with a broad range of clients across many industries. As a result, she’s a Swiss Army knife of skills, able to approach creative challenges with equal parts empathy, curiosity, and technical know-how.

When not at work, Olga is taking life in at the center of the known universe, Maria Hernandez Park.

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Originally raised in a handful of sometimes dusty, sometimes snowy small towns across Northern Nevada, Ryan came to New York City to study Brand Design in the Masters program at Pratt Institute.

As ECD at Mother Design, Ryan brings 15+ years experience with some of the top agencies and brands in the world. He helped launch Sonos as Creative Director of Bruce Mau Design in LA, directed teams around the world as Global Design Director at Nike and has built major design systems for brands including Google, CashApp, Samsung, Marriott and WeWork at agencies such as Gretel and R/GA in NYC.

Ryan believes that thoughtful, conceptual design – rooted in undeniable brand truths – can lead to solutions that stand the test of time. When not working, Ryan is usually running around the city with his unstoppable son, or running around Prospect Park getting ready for his next marathon.

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Sarah’s a Toronto-raised, London-based writer with nine years of experience across comms, creative and brand studios. Variety is the driving theme behind her career. From Pharma to pet food, finance to football, tech to Doja Cat, many briefs have landed at her metaphorical desk. If it exists, she’s probably written about it. If it doesn’t quite exist, she might have helped define what it is. 

Uncovering distinct, authentic and memorable ways to connect with audiences through writing is her primary goal. Her second is to finish a NYT Saturday crossword. Beyond that, she spends time crocheting, being a certified cat lady, watching TikToks, reading and eating nice things.

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Born and bred in Dorset, the tropical South West of England. After spending a short time studying drawing in Florence and living abroad, she studied Communication Design at The Glasgow School of Art. 

Since graduating in 2021 she spent a year working in various London studios and gaining
experience across a variety of design outputs.

Whilst trying to maintain her practice in drawing outside of work; Saskia is a keen sailor, cyclist, swimmer, tennis player and occasional West Ham supporter.

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Sophie is a Senior Strategist with over 7 years of experience creating meaningful and differentiated brand solutions through positioning, architecture, employer branding, innovation, naming and digital marketing strategies

She has worked with leading B2C and B2B brands across a variety of industries including tech, aerospace, retail, cosmetics, insurance & telecoms and brings with her a global perspective on branding through working on projects in the US, UK, Scandinavia and Germany. 

This, fused with a genuine appreciation for creativity and background in digital marketing/analytics helps her to deliver inspiring strategy recommendations.

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Growing up in rural Bedfordshire, Tor has bounced around the country living and working in both Leeds and London. After graduating in Graphic Design from the University of Leeds, he’s worked in both in-house and studio environments and been lucky enough to work alongside a wide range of global clients including UEFA, Logitech, Zalando, Sony Music, Riot Games among others. With over seven years experience across a broad scope of creative disciplines he loves all things typographic, illustrative and systematic.

Outside of work, Tor’s a lover of all things outdoors – hiking, camping and climbing his way around (while generally trying to stay warm) – and also accumulating slightly silly collections of ephemera (old road maps currently).

 

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Originally from a small town in Albania, Val came to New York City with one thing in mind – to make her mother proud. As a Mother at Mother Design, Val leads client relationships and internal teams to create impactful and provocative work all while enjoying the journey.

With over 4 years of experience in design & branding, Val has led creative projects with a number of global clients ranging from CPG brands such as Colgate-Palmolive to tech companies like Google.

When not at work, you can find her spending countless hours going from vintage store to vintage store in search of the perfect leather jacket.

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Born and raised in Taicang, China, Yihuang traveled across the world to study design in New York City. During his third year of college, he had an internship at Mother Design, and finally joined full-time in 2022.

With a focus on branding, Yihuang has experimented in many disciplines in design, including print, digital, exhibition, and product design. Most recently, he was the lead brand and product designer of the sunglasses brand Olivio & Co.

When not at work, you can usually find Yihuang in the comfort of his apartment, brewing coffee with his two cats.

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Ying is a multi-disciplinary designer with a passion for fashion, art, and design. Starting her career in graphic design, she has built up 16 years of experience in art direction, graphic, and motion design, along with a keen eye for detail and a deep understanding of the creative process.

Trained at Central Saint Martins (GD & MA in Fashion), Ying went on to build her own designer fashion label, selling globally and showcasing at London, Paris & Shanghai Fashion Weeks.

Outside of work, she enjoys walking her dog across Hampstead Heath.

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Woojin was originally born in Seoul, and lived in both Beijing and Seoul during her childhood. She transferred to the School of Visual Arts when she was a sophomore.

She loves design itself, especially typography and branding. Before joining Mother, she worked at Ogilvy and interned at the Whitney Museum of American Art, FAY Design, and Savvy Studio.

When Woojin is not working, she loves to play with her lovely cat Foré, watch good movies, and explore fashion brands new and old.

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