Alec was born in Balham and raised in Exeter. Since graduating from Leeds College of Art in 2016 he has created a print campaign for Google, produced a pop-up exhibition at The Design Museum, designed a game for The V&A, and art directed a show at London Fashion Week.
Outside of work he’s a keen walker, cyclist, and wild swimmer and dabbles in woodwork, pottery and knitting the odd sock.
Betsy takes what she learned from clamming and applies it to writing: Keep digging for better. The petiter, the sweeter. Use your toes when it’s not your turn with the clam rake.
She attended Wesleyan University and cut her copy teeth under the writers at Mythology (formerly Partners & Spade). After further ad education at SVA and a stint as a market writer for BuzzFeed, she joined Chobani’s first in-house creative team to help execute the company’s 2018 rebrand. She joined Mother Design in November, 2019, just before the world caught fire.
When she’s not at work, you can find her trying to survive the fire.
Working closely with Kirsty and Kathryn, Cat focuses on ensuring Mother Design’s impeccable project delivery as well as maintaining an open, friendly and collaborative studio environment.
A born and bred Londoner, Cat has over 10 years of experience in branding and design. She has worked at an array of respected design consultancies across London, with clients such as Apple, Nike, Bacardi, Design Council and Save The Children. Cat believes a balance of empathy and action builds bridges between creatives and clients, producing more rewarding, effective work.
Cat is a keen swimmer, which helps balance out her other love – food! She is known as ‘Cat can’t Cook(e) due to her penchant for seeking out the latest restaurants in her hometown.
Cat is currently on Maternity leave.
Cecilia was born and raised in Buenos Aires, Argentina. With a background in Art History, she moved to the UK in 2013 to pursue her design post-graduate studies and has been based in London ever since. Before joining Mother in 2020, she worked with a huge array of clients such as Serpentine Galleries, Barbican, Google Arts & Culture, Sony Music and Nike.
Outside of work she is mostly trying to get her cat’s attention.
Working closely with Kirsty and Kathryn, Charlotte oversees the day to day of all projects within Mother Design and ensures the smooth running of our impeccable delivery.
Charlotte has worked in a number of top agencies throughout her career including Wieden and Kennedy and AMV BBDO, across a vast array of clients such as Bacardi, Converse, Marks & Spencer, Sainsbury’s, Facebook and Arla.
In her spare time, Charlotte loves to cook, dabble in a bit of DIY and get out into the countryside to hike whenever possible.
Danielle looks after Mother Design as Managing Director of the New York studio.
At work she prides herself on creating the space for creativity to happen whilst pushing teams to deliver the most impactful work.
Danielle’s background is in brand consulting where she’s led and managed multi-disciplinary teams across a range of projects and industries for the past 7 years. She’s partnered with clients such as Google, Spotify, eBay, Nokia, Target, and several law firms on large brand transformation, innovation and cultural change projects.
Whether in life or at the office, Danielle approaches any problem with an empathetic, strategic and creative touch. A few of her favourite things are animals, thunderstorms and a good quote….
“A lot of people have taste, they’re not daring enough to be creative.” – Bill Cunningham
Emma was born and raised in Toronto, Canada.
After a few years of working as an Account/Project Manager at branding agencies in Toronto she moved to London in 2019. Emma comes to Mother from Winkreative and VCCP after a short stint back in Toronto during covid. Emma’s worked with a wide range of international clients across the placemaking, packaging, and digital spheres among others.
For the past year you could find her doing the same as everyone else, taking on increasingly unattainable baking and craft projects. In the next year she’s hoping to find herself back in the world of restaurants, pubs, and museums; hopefully with other people.
Ethan was born in Yorkshire and studied Graphic Design at Edinburgh College of Art, graduating in 2019. After graduating he moved to work at Savvy Studio in Mexico City – working with various clients, from architecture firms to mezcal distilleries.
Outside of work, Ethan is a keen hockey player and runner and when he isn’t doing that you will find him attempting new recipes in the kitchen.
Originally from Manchester, George switched her seasoned life as a freelance to join Mother team in 2018.
As a designer with over 10 years of experience, she believes exciting branding comes from strong concepts and excellent craft mixed with the unexpected.
An accidental jack of all trades, she has experience in directing, creative and experiential branding with commissions for Arnolifini, Barbican, 100% Design Tokyo, Science Museum, Selfridges and featured at Craft Punk by Design Miami/Fendi Milan. This fortuitous path has led her from a HClub British Council Creative Entrepreneur award to a Cannes Silver lion.
She is usually accompanied by her trusty pooch Stevie Wonder, who is not blind but can play the piano very well.
Hen was born and raised a stone’s throw from the sandy beaches of Devon.
Since graduating from Leeds University in 2016, she’s worked on projects small and large, such as beloved neighbourhood restaurants, a historic urban hotel collection and Europe’s largest tattoo festival.
Outside of work, she’s big on cooking, pottery, sea swimming (no matter the season) and more recently, making hats out of scraps.
Josiah believes good design has the power to reveal hope in the world. Much of his work brings powerful branding to social movements and community groups, amplifying visions for a just and liberatory future.
He was the design director for Cynthia Nixon’s 2018 New York gubernatorial campaign, and has designed identities for groups such as Sunrise Movement, Movimiento Cosecha, and Jewish Currents.
Before joining Mother Design full-time, Josiah freelanced at several studios in New York including Gretel and Big Spaceship, where he has worked with brands such as Apple, Google, Netflix and the NBA.
Proudly from Wisconsin, he currently lives in a collective house in Brooklyn with his wife, Kate.
Kathryn is Managing Director of Mother Design London. With over 15 years experience in building brands she believes that brands have the ability to effect how we think, feel, behave and experience the world around us.
Kathryn has worked across a diverse range of sectors and been fortunate enough to work on brands such as Tesco, Diageo, Dr Martens, Facebook, adidas, M&S, Mr Porter, Virgin Media and all-time favourite (for her love of chocolate)…Terrys Chocolate Orange.
When not at work, you’ll find Kathryn in a sandpit with her son (despite a pretty active dislike of sand) or raiding the sweetie cupboard.
Hailing from Japan, Kozue shifted her freelance life to join the Mother Design family full time in 2020. Before joining Mother Design, she worked at several studios and start up companies in New York including WSDIA, RoandCo studio, the Wing, and Away. Before freelancing she honed her brand design skills as a staff designer at Interbrand NY, where she worked for over three years.
Kozue loves combining traditional graphic design with playful experiments. She is also passionate about illustration, art, fashion, and all forms of visual expression.
When she’s not at work she loves cooking Japanese food and hangs out with her dog, Potato Chip.
Kirsty leads the creative output of the Mother Design team in London. Joining the team in 2018, Kirsty brings over a decade of design experience and has worked with a multitude of brands; from building award winning retail pop ups for Selfridges, rebranding large complex French lingerie groups, launching digital campaigns for luxury brands like Belstaff to working on new future proof concept brands for global drinks giants.
Kirsty has learnt her craft at some of the world’s leading organisations including The Future Laboratory, Google Creative Lab, Designstudio, Scheybeler+company as well as residing at Benetton’s experiential research laboratory in Italy, Fabrica.
When not at work, Kirsty can generally be found plotting her next travel adventure or figuring out what festivals to go to next, as a Somerset girl she believes nothing will ever be as good as Glastonbury.
On the simplest of levels, Mark Sloan is a designer. He loves to help brands define their visual language, and believes that effective design can be the difference between an organization’s success and failure.
Mark originally hails from California where he attended Art Center College of Design. After 15 years of working for agencies and studios in Los Angeles, New York and Amsterdam, Mark joined Mother in New York in August 2018 as their new Head of Design.
He has four energetic children under 10, each with Dutch and American citizenship.
Marshall is a brand strategist, geologist, and poet from the gulf coast.
He began his career as a copywriter, though once in the strategy world he quickly fell in love with positioning brands — from tech behemoths to eggy startups, and every boozy brand in between. He approaches very strategic challenge as an opportunity to bring longevity, sustainability and empathy to brand building.
His life goal is to get everyone to stop eating octopus & other sentient cephalopods.
A graphic designer at heart, Matt pushes the design efforts at Mother New York as Design Director.
Born and raised in the Netherlands, Matt is a recent transplant to New York. Before Mother, Matt worked at Interbrand NY and created distinctive work for renowned brands such as GE, Avis, Disney and Yellow Pages.
With attention and regard to typography, Matt brings an honest and direct approach to design and visual communication. In 2015, he was listed in Adweek’s Creative Top 100. His work has made numerous accolades, appeared in publications, and is part of the Stedelijk Museum Collection in Amsterdam.
When he’s not at Mother, Matt loves cycling around New York.
Molly is a photographer-turned-illustrator-turned-designer from grassy Chester County, PA.
After graduating from Pratt Institute in 2019, she spent time freelancing for music industry clients & lake fishing in Minnesota before learning the ins and outs of human-centered design at IDEO.
Entering 2020 as a full-time designer at Mother Design, Molly enjoys tackling projects that allow for alternating between computer screen and paper (with a good ink pen.)
Morgan was born and raised in Chicago, and has managed to not have a Chicago-style hot dog her whole entire life.
Her love for design began with gifs and photo edits, and has led her to working with branding and identity systems after completing her BFA in Graphic Design at the Maryland Institute College of Art (MICA).
When she is not designing, she is sending memes and cat videos to her loved ones.
Born and raised in Southern California, Murad aims to bring his chill and positive vibes to Mother Design as a Mother.
A UC Riverside alum, Murad began his journey working at companies such as The Los Angeles Times and Airbnb. Soon thereafter, he found himself at Koto Studio, where he discovered his passion of fusing branding and account management. There, he successfully led projects with companies such as Uber Eats, Gusto and GoDaddy.
In his free time, Murad can be found at home playing video games or organizing his comic book, Pokemon card and sneaker collections. When the weather permits, he enjoys runs through the city and playing competitive table tennis.
Originally from Barcelona, Naomi landed in England in 2014 armed with nothing more than an MA in Psychology and a suitcase full of dreams. She’s been plying her trade in the creative world ever since, garnering a love for the industry and all the bright, inspiring minds she’s met along the way.
Working across projects and design teams, Naomi is responsible for the smooth running of the studio, by organising the workflow, planning, resourcing and generally keeping moods up. Spreadsheets aside, she also busies herself with her weekend job, supporting charities and media organisations by translating their courses and talks into her native languages, Spanish and Catalan.
Outside of work, you’ll find her aligning her chakras, jogging around the neighbourhood whilst listening to her favourite True Crime podcast, or mixing tunes on her controller. Whether at a party, or just her living room, she’ll bring the tunes wherever she goes.
Born in the south of France, Solenne grew up moving between the United States and France. After graduating with a Master’s in Graphic design in Nantes back in 2019, she quickly moved to London to join the Mother Design family, having previously interned with them during her studies.
When off the clock, you can find her reconnecting with what initially led her to design, either sketching, painting, or working on anything that can pull her attention away from screens.
Born and raised in the suburbs of London, Sophie joined the family in the Summer of 2019.
In true Mother Design fashion, she too has a creative background having studied graphic design at Edinburgh. Making moves from Scotland to Australia, from event design to retail marketing, Sophie eventually landed back on the design scene in London.
In the past, she has worked with an array of clients including ASOS and Virgin. Sophie now assists Cat in making sure everything runs smoothly within the agency, in between this she can be found searching for the best food in town and frolicking in green spaces.
Thomas is from the west of France and studied graphic design in Paris for 5 years before moving to London.
He joined Mother Design in 2015 after a varied career working in-house at Apple, Vice and i-D magazine and at respected agencies such as Neighbour and Harrimansteel. He has worked on a breadth of clients including Nike, BBC, PlayStation and Converse.
Thomas is also an illustrator and creator of graphic novels. His latest book is entitled ‘Le Joueur d’Échecs’ and is available at all good book stores.
Originally from a small town in Albania, Val came to New York City with one thing in mind – to make her mother proud. As a Mother at Mother Design, Val leads client relationships and internal teams to create impactful and provocative work all while enjoying the journey.
With over 4 years of experience in design & branding, Val has led creative projects with a number of global clients ranging from CPG brands such as Colgate-Palmolive to tech companies like Google.
When not at work, you can find her spending countless hours going from vintage store to vintage store in search of the perfect leather jacket.