Since graduating from Leeds College of Art in 2016 Alec has produced a pop-up exhibition at The Design Museum, designed a game for The V&A and art directed a show at London Fashion Week. More recently he has led branding projects large and small as part of the team in London.
Outside of work he’s mostly outdoors or making things, sometimes both.
Betsy takes what she learned from clamming and applies it to writing: Keep digging for better. The petiter, the sweeter. Use your toes when it’s not your turn with the clam rake.
She attended Wesleyan University and cut her copy teeth under the writers at Mythology (formerly Partners & Spade). After further ad education at SVA and a stint as a market writer for BuzzFeed, she joined Chobani’s first in-house creative team to help execute the company’s 2018 rebrand. She joined Mother Design in November, 2019, just before the world caught fire.
When she’s not at work, you can find her trying to survive the fire.
Cat is one of two Client Leads at Mother Design, having joined the agency in 2015. A born and bred Londoner, Cat has over 12 years of experience in branding and design and has worked at an array of respected design consultancies across London, with clients such as Apple, Nike, Bacardi, Facebook and BBC.
Alongside Charlotte, Cat oversees key projects going through the studio – working closely with the Account Management team to deliver exceptional service in all elements of the project.
When not at work, Cat is usually scrambling around with her daughter Bonnie, which helps balance out her other love – food! She is known as ‘Cat can’t Cook(e) due to her penchant for seeking out the latest restaurants in her hometown.
Cecilia was born and raised in Buenos Aires, Argentina. With a background in Art History, she moved to the UK in 2013 to pursue her design post-graduate studies and has been based in London ever since. Before joining Mother in 2020, she worked with a huge array of clients in the cultural sector such as the Serpentine Galleries, Whitechapel Gallery, Horniman Museum, Barbican, Google Arts & Culture, Sony Music and Boiler Room. While at Mother Design, she worked on an exciting and varied number of projects, including Facebook Campus, Nuud, Cora and E1.
Cecilia loves typography and finding inspiration in non-graphic design environments. Her favourite projects are those that are inclusive and speak to wide audiences.
Outside of work she is mostly trying to get her cat’s attention.
Charlotte is one of two Client Leads at Mother Design, having joined the agency in early 2020. She brings experience in both communications and branding across a diverse range of sectors and now oversees key projects going through the studio from fin-tech to fashion, working closely with the Account Management team to deliver exceptional service in all elements of the project. Prior to working at Mother, Charlotte spent over 3 years down the road at Wieden + Kennedy working on Converse, Sainsbury’s, Arla Global and Bumble. She has also worked at a number of other agencies including BETC London, RKCR/Y&R and AMV BBDO on everything from BT to M&S Food to Bacardi Rum.
Outside of work, Charlotte takes her passion for design to the world of interiors, where she renovates houses alongside her partner. She is also an avid cook and a keen hiker, always with her Miniature Schnauzer, Luggage, in-tow.
Danielle looks after Mother Design as Managing Director of the New York studio.
At work she prides herself on creating the space for creativity to happen whilst pushing teams to deliver the most impactful work.
Danielle’s background is in brand consulting where she’s led and managed multi-disciplinary teams across a range of projects and industries for the past 7 years. She’s partnered with clients such as Google, Spotify, eBay, Nokia, Target, and several law firms on large brand transformation, innovation and cultural change projects.
Whether in life or at the office, Danielle approaches any problem with an empathetic, strategic and creative touch. A few of her favourite things are animals, thunderstorms and a good quote….
“A lot of people have taste, they’re not daring enough to be creative.” – Bill Cunningham
In 2014, Elliot was mistakenly sent an MFA instead of an MA by the California Institute of the Arts, so he decided to continue working in graphic design. For the past decade, he’s worked as a multidisciplinary designer with a wide range of organizations and individuals, creating powerful, concept-driven work.
He’s led and contributed to collaborative projects with notable artists, cultural institutions, and global companies, including Netflix, the Los Angeles 2028 Olympic and Paralympic Games, MGM Studios, Alex Israel, and Universal Music Group. Sometimes he’s a copywriter, too.
Elliot spends his time in New York and Los Angeles, where he drives a 1982 BMW 320i (black).
Emma was born and raised in Toronto, Canada.
After a few years of working as an Account/Project Manager at branding agencies in Toronto she moved to London in 2019. Emma comes to Mother from Winkreative and VCCP after a short stint back in Toronto during covid. Emma’s worked with a wide range of international clients across the placemaking, packaging, and digital spheres among others.
For the past year you could find her doing the same as everyone else, taking on increasingly unattainable baking and craft projects. In the next year she’s hoping to find herself back in the world of restaurants, pubs, and museums; hopefully with other people.
Ethan was born in Yorkshire and studied Graphic Design at Edinburgh College of Art, graduating in 2019. After graduating he moved to work at Savvy Studio in Mexico City – working with various clients, from architecture firms to mezcal distilleries.
More recently Ethan has been working on a wide array of projects at Mother Design: developing a brand identity for Ad-Cademy, helping establish Facebook Gaming’s brand system and building the 2022 visual identity for BBC Proms.
Outside of work, Ethan is a keen hockey player and runner and when he isn’t doing that you will find him attempting new recipes in the kitchen.
Originally from Manchester, George switched her life as a director to join the Mother team in 2018.
As a designer with over 10 years of experience, she believes exciting branding comes from strong concepts and excellent craft mixed with the unexpected.
George has worked with a colourful range of projects from building sound experiences for BBC sounds to developing whole brand systems for Facebook. An accidental jack of all trades, she has experience in directing creative and experiential branding; commissions have included Barbican, Science Museum and Selfridges. This fortuitous path has led her from a HClub British Council Creative Entrepreneur award to a Cannes Silver Lion.
George is also the founder of the umbrella brand Para Para, which recently went through the Design Museum’s Entrepreneurs Hub. On rainy trips out she is usually accompanied by her trusty pooch Stevie Wonder, who is not blind but can play the piano very well.
With over 15 years’ experience, Harry is known for building concept-driven brands which are dynamic, impactful and emotionally engaging. Succinct thought and attention to detail underpin his work and inform his meticulous approach to problem-solving.
Harry spent several years developing his craft at renowned design studio GBH, before working with specialist branding agencies such as Wolff Olins, and later joining Apple to lead projects across their global markets. He has been awarded by D&AD, Design Week, New York Festivals, One Show Design, and the Brand Impact Awards. Previous clients include Puma, BBC, Royal Mail, Virgin Galactic,
and Philippe Starck.
Away from the studio Harry is an active photographer, practising the disciplines of documentary and street photography. His photographs have been published in the international press, featured in brand campaigns, and commissioned for private collections.
Harry is a food obsessive and is passionate about all aspects of food culture. He’s especially happy when the subject crosses over into art and photography; and at his happiest when enjoying a meal with the people he loves.
Hen was born and raised a stone’s throw from the sandy beaches of Devon but has since lived in Leeds, Amsterdam and now London.
Over the years Hen has worked as a designer in a range of different environments, from graphic design in conjunction with interior design, video production, digital design and branding. She’s enjoyed working on projects of all shapes and sizes, such as beloved neighbourhood restaurants, a historic urban hotel collection and Europe’s largest tattoo festival. Her favourite parts of the design process are research and exploration, concept building and crafting type. Since joining Mother, she’s been involved in a number of varied projects, from the likes of Facebook to Berghaus.
Outside of work, she’s big on all things food, sea swimming (no matter the season) and more recently, making wobbly ceramics.
Josiah believes good design has the power to reveal hope in the world. Much of his work brings powerful branding to social movements and community groups, amplifying visions for a just and liberatory future.
He was the design director for Cynthia Nixon’s 2018 New York gubernatorial campaign, and has designed identities for groups such as Sunrise Movement, Movimiento Cosecha, and Jewish Currents.
Before joining Mother Design full-time, Josiah freelanced at several studios in New York including Gretel and Big Spaceship, where he has worked with brands such as Apple, Google, Netflix and the NBA.
Proudly from Wisconsin, he currently lives in a collective house in Brooklyn with his wife, Kate.
Kathryn is Managing Director of Mother Design London. With over 15 years experience in building brands she believes that brands have the ability to effect how we think, feel, behave and experience the world around us.
Kathryn has worked across a diverse range of sectors and been fortunate enough to work on brands such as Tesco, Diageo, Dr Martens, Facebook, adidas, M&S, Mr Porter, Virgin Media and all-time favourite (for her love of chocolate)…Terrys Chocolate Orange.
When not at work, you’ll find Kathryn in a sandpit with her son (despite a pretty active dislike of sand) or raiding the sweetie cupboard.
Hailing from Japan, Kozue shifted her freelance life to join the Mother Design family full time in 2020. Before joining Mother Design, she worked at several studios and start up companies in New York including WSDIA, RoandCo studio, the Wing, and Away. Before freelancing she honed her brand design skills as a staff designer at Interbrand NY, where she worked for over three years.
Kozue loves combining traditional graphic design with playful experiments. She is also passionate about illustration, art, fashion, and all forms of visual expression.
When she’s not at work she loves cooking Japanese food and hangs out with her dog, Potato Chip.
Kirsty leads the creative output of the Mother Design team in London. Joining the team in 2018, Kirsty brings over a decade of design experience and has worked with a multitude of brands; from building award winning retail pop ups for Selfridges, rebranding large complex French lingerie groups, launching digital campaigns for luxury brands like Belstaff to working on new future proof concept brands for global drinks giants.
Kirsty has learnt her craft at some of the world’s leading organisations including The Future Laboratory, Google Creative Lab, Designstudio, Scheybeler+company as well as residing at Benetton’s experiential research laboratory in Italy, Fabrica.
When not at work, Kirsty can generally be found plotting her next travel adventure or figuring out what festivals to go to next, as a Somerset girl she believes nothing will ever be as good as Glastonbury.
On the simplest of levels, Mark Sloan is a designer. He loves to help brands define their visual language, and believes that effective design can be the difference between an organization’s success and failure.
Mark originally hails from California where he attended Art Center College of Design. After 15 years of working for agencies and studios in Los Angeles, New York and Amsterdam, Mark joined Mother in New York in August 2018 as their new Head of Design.
He has four energetic children under 10, each with Dutch and American citizenship.
Morgan was born and raised in Chicago, and has managed to not have a Chicago-style hot dog her whole entire life.
Her love for design began with gifs and photo edits, and has led her to working with branding and identity systems after completing her BFA in Graphic Design at the Maryland Institute College of Art (MICA).
When she is not designing, she is sending memes and cat videos to her loved ones.
Born and raised in Southern California, Murad aims to bring his chill and positive vibes to Mother Design as a Mother.
A UC Riverside alum, Murad began his journey working at companies such as The Los Angeles Times and Airbnb. Soon thereafter, he found himself at Koto Studio, where he discovered his passion of fusing branding and account management. There, he successfully led projects with companies such as Uber Eats, Gusto and GoDaddy.
In his free time, Murad can be found at home playing video games or organizing his comic book, Pokemon card and sneaker collections. When the weather permits, he enjoys runs through the city and playing competitive table tennis.
Originally from Barcelona, Naomi landed in the UK in 2014 with nothing more than an MA in Psychology and a suitcase full of dreams. She’s been plying her trade in the creative world ever since, garnering a love for the industry and all the bright, inspiring minds she’s met along the way.
Working across projects and design teams, she’s is responsible for the smooth running of the studio, by keeping a watchful eye over the team’s schedule, managing resources, recruiting talent and generally keeping a positive and productive atmosphere.
Outside of Mother Design, she busies herself translating and subtitling university courses from English to her native languages: Spanish and Catalan. But it’s not all work, she also loves a good jog around her local park or a yoga session to align her chakras and keep that energy up.
Originally from Sakhalin, Olga joined Mother Design in 2022 as Motion Director. Prior to meeting the amazing team at Mother Design, Olga clocked 10+ years of motion design experience inside NYC’s top studios, such as Sibling Rivalry, Trollbäck+Company, Wolff Olins, 2×4, and And/Or. In her long career as a freelancer she has worked with a broad range of clients across many industries. As a result, she’s a Swiss Army knife of skills, able to approach creative challenges with equal parts empathy, curiosity, and technical know-how.
When not at work, Olga is taking life in at the center of the known universe, Maria Hernandez Park.
Born in the south of France, Solenne grew up moving between the United States and France. After graduating with a Master’s in Graphic Design back in 2019, she quickly moved to London to join the Mother Design family, having previously interned with them during her studies.
These past few years, she’s worked on a variety of exciting projects, some of which include designing brand identities for Bloom & Wild, Jumbo Shrimp, and Cora.
Outside of work, she likes to try her hand at any craft activities, the latest being tufting colourful rugs.
Sophie is a Senior Strategist with over 7 years of experience creating meaningful and differentiated brand solutions through positioning, architecture, employer branding, innovation, naming and digital marketing strategies
She has worked with leading B2C and B2B brands across a variety of industries including tech, aerospace, retail, cosmetics, insurance & telecoms and brings with her a global perspective on branding through working on projects in the US, UK, Scandinavia and Germany.
This, fused with a genuine appreciation for creativity and background in digital marketing/analytics helps her to deliver inspiring strategy recommendations.
Originally from a small town in Albania, Val came to New York City with one thing in mind – to make her mother proud. As a Mother at Mother Design, Val leads client relationships and internal teams to create impactful and provocative work all while enjoying the journey.
With over 4 years of experience in design & branding, Val has led creative projects with a number of global clients ranging from CPG brands such as Colgate-Palmolive to tech companies like Google.
When not at work, you can find her spending countless hours going from vintage store to vintage store in search of the perfect leather jacket.
Born and raised in Taicang, China, Yihuang traveled across the world to study design in New York City. During his third year of college, he had an internship at Mother Design, and finally joined full-time in 2022.
With a focus on branding, Yihuang has experimented in many disciplines in design, including print, digital, exhibition, and product design. Most recently, he was the lead brand and product designer of the sunglasses brand Olivio & Co.
When not at work, you can usually find Yihuang in the comfort of his apartment, brewing coffee with his two cats.