Brixton Finishing School (BFS) – an advertising school, focused on disrupting the talent pipeline into the creative industry – have launched an 8-week, online course which is free to access for all 18-25 year olds. The course will provide underrepresented individuals with the education and skills to find their direction within adland.

We were tasked with creating a brand identity for the course, which both lives within the BFS brand world, but has its own assets and feels iconic enough to stand out alongside BFS.

Ad-Cademy opens doors to new, exciting, creative career paths. So we decided to celebrate the vast variety of career directions the students will have revealed to them. The brand celebrates digital visual vernaculars – embodying the world the course lives within, in a youthful and current way.