Each year BBC Radio 1 heads to Ibiza for a series of live events that bring the best in music entertainment back to the UK so that millions more can feel part of the action. Traditionally the identity changes each year but our brief was to create a brand world for Radio 1 in Ibiza that can stand the test of time.
Ibiza is a magical island where, each summer, we leave reality behind to come together in celebration of music. We wanted to create world that reflected the unique and euphoric spirit of the place, the people and the music.
The brand world brings together all the essential elements of the Ibiza experience in an extraordinary celebration of the white island. The island scenes star the featured artists at Radio 1’s events, accompanied by an array of iconic indigenous features – from palm trees to cocktails to lizards. This fun and fantastical island can be viewed in a myriad of ways and will evolve every year without ever losing its unique sense of self.