This festival is the UK’s greatest ever celebration of film and TV comedy, bringing the gift of laughter just when we need it most!

We wanted the iconic geniuses to be front and centre of the blockbuster season. This campaign celebrates their personalities; those characters that we’ve grown to love and whose expressions we recognise in an instant.

Brilliant dialogue combined with perfect delivery is a key component to many cult comedies. Working collaboratively with the team at BFI we designed key visuals heroizing those unforgettable and witty quotes that transport you back to the movie theatre in a heartbeat. We also developed a humorous title ident to be screened before all films during the festival.