Bloom & Wild are pioneers of the letterbox flowers format. They have taken Europe by storm with their innovative and uplifting products delivered in thoughtful ways.
The business of flowers is built on care and in the world of flower branding, that has traditionally meant sweet messaging and outdated depictions of femininity.
We wanted to build a brand world that balances both the organic and living qualities of the product, with a bold and down-to-earth character driven by the customers who use it.
Life is given to the brand world through the use of natural light in photography, a candid style of portraiture, core colours of white, linen and pine and a sensitive approach to tactile packaging design – all of which build on the sensorial nature and living qualities of the brand.
This is then punctuated with an energetic lemon shade and a classic serif/sans typeface pairing, animated with expressive, curved type formations. An updated logo and new floral Gift Stamp tell a bold story with a nod to the unbounded wildness of the product.