Working closely with the founders, who hold a firm belief that the gym world needs to be disrupted; we developed a brand identity that helps meet their ambition of pushing against the norm.

We created an array of playful illustrations, celebrating all different body types; positioning the Body Studio as a one-stop shop to get people engaged in exercise and feeling confident in their own body.

The identity we designed is vibrant, colourful and inviting with a warm yet straight-talking tone of voice. This visual style allows them to stand out from the other competitors, making Body Studio a distinctive gym like no other.