Facebook app needed a new universal look and feel, a full brand system that would capture the essence of the product and reflect the brand belief that people can do more together than alone.
The brand system, designed to support the full range of marketing touchpoints, weaves colour, logo treatment, typography, motion, UI and imagery together to build a visual language that’s playful, expressive, dynamic and human. An identity that feels alive and active; positioning Facebook as a platform for positive action and celebrating the people who use it.
