College is a major chapter in every student’s story. From ice breakers during orientation week to hitting the stage on graduation day—it’s a world of constant evolution. Facebook Campus has been created to help students feel more connected to their peers, future colleagues, and the college life they’re actively involved in.
In collaboration with the Facebook Visual Systems Team, we designed an identity for a digital space that reflects the bold spirit of our audience, celebrating the unexpected. College represents a first taste of ‘freedom’ for many, the perfect environment to let creative self-expression thrive with those having similar experiences.
Our students don’t subscribe to the status quo, so we injected a touch of attitude and subversion to create a ‘DIY’ aesthetic, at odds with rules or structure.
Campus reconnects to Facebook’s College origin, providing a rich and tailor-made experience designed for students.