Jumbo Shrimp sells brilliant but affordable prescription glasses, limited edition seasonal collections and sunglasses, all of which don’t harm the planet.

Our starting point was that whilst we take eye-health and sustainability seriously, we don’t need glasses to feel like a serious topic, but instead we wanted to bring a sense of feel-good, quality and fashion-codes to the affordable-eyewear category.

We designed an unpretentious and fun identity, starting with the logo that is playful with quirky letterforms. The logo is complimented by the set of bold and distinctive graphic illustrations we created that feel distinctive and eye-catching, whilst simultaneously allowing us to draw inspiration from our eco responsibilities.

The rest of the brand world feels both stylish yet warm and friendly through colour, graphic expression and an approach to art direction which uses natural light and promotes self-expression.