NetApp are the world-leading cloud storage specialists.
Needing to stand out in a sea of sameness (read: techy blues, cliché cloud analogies and corporate photography) they were looking for a new strategy and design system befitting of their progressive and intelligently witty personality.
Through a confident and direct colour palette and tone of voice, a refreshing bank of animations to show the data industry in a contemporary light and a flexible grid system, the new brand world cements NetApp as the ultimate specialists in all things data.
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