Mother Design & Nuud

building a brand for a (friendly) revolution (Read more)

Nuud is a plant-based, plastic free, biodegradable, sugar free and vegan chewing gum. In an otherwise polluting category, all of these things make for a revolutionary new gum. It’s sugar free, vegan and tastes great.

We developed a brand language that’s fearless but also light-hearted. Using a new iconic Nuud logo to its full potential on packaging and featuring a nude, gender neutral mascot ‘Charlie’ the brand’s spokesperson, communicating our important message successfully in a playful and distinctive way.

 

Recognition

DBA Design Effectiveness Awards Silver
Creative Circle Packaging Design Silver
FAB Awards Silver
Creative Review Awards Honourable Mention
D&AD Awards Shorltist

Mother Design & Nuud

building a brand for a (friendly) revolution (Read more)
Mother Design

«       »

This website uses cookies to ensure you get the best experience on our website.