At a time when the world could definitely do with a little more fizz, we celebrated the pops, clinks, fizz and ahhhhhs of drinking a Pepsi.
In partnership between Mother & Mother Design, we created a campaign and brand world that drove product craving in a way never seen (or heard) before; humanising the universal onomatopoeias of the drinking ritual and by doing so capturing the playful and infectious energy of the brand.
We created an iconic and ownable approach through sound, image and cultural connections to breakout of the category bubble and drive appeal amongst gen z. The product sound rituals were brought to life visually with playful typography, hyper real shots of cola liquid and never before-seen dramatic product angles, all of which embody our challenger spirit and uncontainable fizzy energy.
The campaign also featured UK artist and comedian Michael Dapaah