Stripe & Stare grow knickers from trees. Their lingerie and loungewear are made from the eco-friendly, TENCEL™ Micro Modal yarn.

Stripe & Stare needed a new positioning and re-brand that would help them stand out against the masses of earthy colours and worthy communication used in the premium, eco-lingerie category. 

With a rousing repositioning (‘A Revolution Starts from the Bottom Up’), we gave Stripe & Stare an eye-catching rebrand for today’s conscious consumer. Through a more naturalistic and empowering photography style, irreverent graphics and a bold tone of voice, the new brand world brings a relatable and optimistic charm to the world of eco-conscious fashion.