Mother Design were tasked by British snack brand Wholesome Wolf to reinvent the brand, and challenge the category stereotype of biltong being a masculine snack, a convention that the vast majority of brands currently lean into.
We elevated the brand by creating a clean and bold colour palette and a suite of illustrated icons to showcase the different meat variants and flavours; the overarching style being intentionally simple and familiar to communicate the product clearly and to stand out on shelf. The new branding ultimately repositioned Wholesome Wolf as a lean and delicious snack for everyone to enjoy.
